A Qualitative Research on Uncovering the Ethical Obstacles In Online Marketing. ……………………………………

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Fresh reflections on the ethical ramifications of this field have been required in the context of online marketing due to the rapid development of technology and Social Media Ads the penetration of internet and digital communication into everyday life. For a variety of reasons, including brand promotion, customer acquisition, and revenue growth, many businesses use internet resources. While online marketing’s potential opportunities are growing, it has also opened up a new set of ethical dilemmas that taint the developing contours of the digital marketing landscape. ………………………

Utilizing internet technologies to advertise, market, and sell goods and services to customers is known as online marketing. It is a subset of digital marketing that makes use of various platforms, including search engine optimization, social media, email marketing, and content marketing. ……………………………………

This analysis was conducted using a qualitative research methodology. The research’s premise is largely informed by conversations, interviews, and observations. Meaningful interpretations are produced by examining recurring patterns and themes in response to specific key questions. Online marketing ethical considerations create a huge arc that spans topics like spoofing and online deception in addition to privacy concerns, false information, and Digital Branding manipulation. ………………………

When considering the ethical ramifications, the privacy issue is obviously the main topic of discussion. Marketers have a wealth of information at their disposal thanks to personal data, which includes consumers ‘ precise geographic locations, behaviors, interests, and opinions. This information allows them to tailor their marketing messages. As a result, marketers can turn an individual’s personal information into gold. The Cambridge Analytica scandal, in which the company unethically used the personal information of more than 87 million Facebook users, is a classic example in this context. S.. Election for the presidency. ……………………………………

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