In essence, these studies provide compelling proof of the effectiveness of marketing automation in increasing customer engagement. Automation-enabled bespoke marketing messages have the power to captivate customers, pique their interest, and increase their level of engagement with the product, service, or brand, much like a compelling book whose reader is enthralled by its compelling plot. …………………………………….
Murphy et al. further emphasize the intricate calculus of customer engagement. ( 2003 ), who recognized a contradiction in the interplaying relationship. According to the study, marketing automation can sometimes hinder customer engagement even though it has the potential to increase it. This paradoxical result points to a nuanced investigation that suggests that not every situation could be covered by one size. …………………………………….
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It is impossible to ignore the distinctive rise of the global society into the so-called” social media age” in the context of digital marketing. The unprecedented expansion of social media platforms creates a fortunate environment for online marketing as the second contributing factor. The depth and breadth of this trend are hinted at by current statistics, which are 3. 45 % of the world’s population—5 billion —uses social media on a staggering scale. Additionally, it is anticipated that these numbers will significantly rise over the coming years as internet accessibility continues to integrate into the fabric of developing societies. …………………………………….
It is true that intentionally engineering virality requires a lot of energy, and that the inherent uncertainty of virusity continues to be an unreliable factor. Implementing viral marketing should be more of an aspiration than a guarantee under the terms of the contract. To continue developing a clear plan for how viral marketing operates within the shifting dynamics of nonprofit organizations, more research is required. The complex pathways of digital contagion can only be understood through ongoing research and adaptation, and as a result, we can use them to create more potent nonprofit stories. One thing is clear, though: Resourcefulness, creativity, strategy, and most importantly, a deep understanding of the audience are required for nonprofit organizations to successfully implement viral marketing. The problem is still intriguing, complex, and ready for further investigation. ………………………
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